Twitter is rolling out a new ad unit called Search Keywords Ads that allows users to promote sponsored tweets in search results.
Advertisers will now have the ability to spend for their tweets to appear at the top of search results for particular keywords.
The function resembles the promoted tweets that appear in users’ timelines but with the included advantage of appearing in search engine result.
This will enable advertisers to reach a broader audience, as users looking for particular keywords will now be exposed to sponsored tweets.
Advertisers can discover Search Keywords Advertisements as a brand-new project objective within the Twitter Ads interface.
Browse Keywords Ads are a new Conversion ‘project goal’ in the Twitter Ads user interface.
In the meantime, these projects will enhance just for conversions to advertiser sites, and they require the integration of the Twitter Pixel or Conversion API (CAPI) to take full advantage of significance. pic.twitter.com/xCowp8yvfL
— Twitter Organization (@TwitterBusiness) January 25, 2023
As the business specifies in the tweet above, the brand-new Browse Keywords Advertisements goal is designed to drive conversions to advertiser websites.
Twitter’s Browse Keywords Ads are unique in that they only target users actively looking for particular keywords, which offers a more precise signal of user intent.
For maximum relevance, you’ll need to use the Twitter Pixel or Conversion API on your website.
Twitter means to broaden Search Keywords Ads to other marketing goals in the future.
Like other promoted tweets, search advertisements will be plainly identified as “promoted,” which will help differentiate ads from organic tweets.
Browse Keywords Advertisements can potentially be a substantial income generator for Twitter, which the business requires right now.
Reuters reports that in December, advertisement spend on Twitter stopped by 71%.
This decrease is attributed to leading advertisers decreasing their spending on the social networks platform following the takeover by Elon Musk.
Will the introduction of search advertisements assist draw marketers back?
We may learn more about Twitter’s strategies to enhance profits later on this week when the business holds its incomes call.