Top 7 SEO Keyword Research Tools For Agencies

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All effective SEO campaigns count on precise, comprehensive data. And that process begins with the right keyword research tools.

Sure, you can get away with collecting keyword information by hand on your own. But while you might be conserving the expense of a premium tool, manual keyword research study expenses you in ot

her ways:

  • Efficiency. Doing keyword research study manually is time extensive. Just how much is an hour of your time worth?
  • Comprehensiveness. Historic and detailed data isn’t easy to get on your own. It’s too simple to lose out on vital info that will make your SEO strategy a success.
  • Competition. Keyword research tools enable you to understand not only what users are looking for however likewise what your competitors concentrates on. You can rapidly determine gaps and discover the very best course to success and success.
  • Understanding. Veteran SEO experts can craft their own keyword methods with a cautious analysis of the SERPs, but that needs years of practice, trial, and expensive errors. Not everyone has that experience. And not everyone has made adequate errors to avoid the risks.

An excellent SEO keyword research tool gets rid of much of the uncertainty. Here are seven widely known and reliable tools for SEO that will get you well on the way to dominating your market.

1. Google Keyword Coordinator

Screenshot from Google Keyword Coordinator, January 2023

Cost: Free.

Google Keyword Organizer is a classic favorite.

It’s complimentary, but since the information comes directly from the online search engine, it’s reliable and credible. It’s likewise versatile, enabling you to:

  • Identify new keywords.
  • Discover associated keywords.
  • Price quote the variety of searches for each variation.
  • Price quote competitors levels.

The tool is easy to gain access to and readily available as a web application and by means of API, and it costs absolutely nothing; it just requires a Google Ads account.

You should likewise know a few things when utilizing this tool.

First, these are price quotes based upon historical data. That indicates if trends change, it will not always be reflected here.

Google Keyword Coordinator also can’t inform you much about the SERP itself, such as what features you can capitalize on and how the function converts.

Since it becomes part of Google Advertisements, PPC experience can help you get more insights. You’ll discover patterns broadly across a demographic or granular level, like a city, region, or significant city.

Google Keyword Organizer likewise tends to integrate information for similar keywords. So, if you need to know if [keyword near me] is better than [keywords near me], you’ll need a different tool.

Lastly, the tool utilizes broad definitions of words like “competitors,” which does not tell you who is ranking for the term, just how much they’re investing to hold that ranking, or how likely you are to unseat them from their desirable leading 10 rankings.

That being said, it’s an outstanding tool if you just wish to get a peek or fresh concepts, if you wish to utilize an API and create your own tools, or just choose to do the other jobs yourself.


Expense: Free, $29 each month, and $49 monthly.

If Google’s Keyword Planner isn’t rather enough, however you’re on a tight budget, might be the option you need. It also has different functions. uses autocomplete APIs to pull basic information for numerous websites and online search engine, including Google, Amazon, eBay, Bing, Wikipedia, Alibaba, Buy YouTube Subscribers, Yandex, Fiverr, and Fotolia. This is best for specific niche customers and meeting specific needs.

It also has a Question/Intent Generator, an interactive topic explorer, and a topical introduction tool.

In its user interface (UI), you’ll find a user friendly filter system and a chart that consists of the competitors, search volume, CPC, and a couple of other information about your chosen keywords.

It does have some limits, nevertheless.

You can add to 20,000 keywords per seed with a limitation of 100 requests each day (five per minute) or 1,000 requests daily (10 per minute) on its paid plans.

Its API gain access to, related keywords tool, Google Advertisement information, and other functions are also limited to paid accounts.

3. Semrush

Screenshot from Semrush Cost: $119.95 to$449.95 per month.

In its digital marketing suite, Semrush deals a collection of six keyword tools and four competitive analysis tools with a database of more than 21 billion keywords.

You can get a complete overview of the keywords you’re viewing, consisting of paid and natural search volume, intent, competition, CPC, historical data, SERP analysis, and more.

You’ll get related keywords and concerns, as well as a ton of assistance, ideas, and recommendations from the Semrush Magic, Position Tracking, and Organic Traffic Insights tools.

The Keyword Coordinator, however, is where much of the magic happens.

The organic competitor tab makes it simple to identify content and keyword spaces. Broaden them and develop clusters that will help you grab traffic and conversions.

You can also see long-tail keyword data and other data to see what Page 1 holds concerning competitors, trouble, and chances at a broad or hyperlocal level.

The full suite of tools is a huge benefit. Teams can team up, share insights, and plan.

The smooth integration permits you to incorporate your information, implying teams can easily collaborate, share insights, and plan.

And when you’re done, it can track whatever you require for an effective digital marketing strategy.

A few of the tools they use include:

  • On-page SEO tools.
  • Competitive analysis suite.
  • Log file analysis.
  • Website auditing.
  • Material marketing tools.
  • Marketing analysis.
  • Paid marketing tools.
  • Local SEO tools.
  • Rank tracking.
  • Social media management.
  • Link-building tools.
  • Amazon marketing tools.
  • Website monetization tools.

Semrush’s best functions when it pertains to keyword research study are its historic info and PPC metrics.

You can deep dive into projects and keywords to open the tricks of the SERPs and supply firm or internal groups with valuable info they do not usually gain access to.

4. Moz Keyword Explorer

Screenshot from

Moz, January 2023 Expense: Free for 10 inquiries monthly. $ 99-$599 per month. With a database of more than 500 million keywords, Moz Keyword Explorer may be a fantastic option if you’re looking

to develop a method instead of get a quick view of the data for a couple of keywords. Moz has actually long been a leader in the SEO space. Continuously updating and enhancing its Keyword Explorer Tool and its other core services, Moz keeps up with the patterns and is popular for providing SEO experts with the current tools. And it has done so for more than a years.

Like the Google Keyword Tool, Moz’s keyword planning tool supplies info on the problem and monthly search volume for terms. It likewise lets you drill down geographically.

When you start, you’ll find the Keyword Summary, which offers month-to-month search volumes, ranking difficulty, organic click-through chances, and an approximated priority level.

You can also:

  • Discover new relevant keywords you must be targeting but aren’t.
  • Find out how your site carries out for keywords.
  • Discover locations where you can enhance your SEO (including fast wins and larger financial investments).
  • Focus on keywords for efficient strategy production.
  • Leading SERP analysis and features.
  • Competitor analysis.
  • Organic click-through rates.

Unlike the Google Keyword Tool, however, Moz supplies you with data beyond the fundamentals. Think of it like keyword research study and SERP analysis.

Moz does tend to have fewer keyword ideas. And like Google’s Keyword Planner, it offers range estimates for search data instead of a specific number.

Nevertheless, the database is upgraded frequently, so you can feel confident that you’re staying up to date with the constant change in customer search routines and rankings.

Plus, it’s easy to utilize, so teams can rapidly look after marketing jobs like discovering chances, tracking performance, recognizing issue areas, and gathering page-level information.

Moz also uses several other tools to help you get your website on track and ahead of the competition, however we truly like it for its keyword research and flexibility.

5. Ahrefs Keyword Explorer

Cost: $99-$999 each month.

If I had to explain Ahrefs in one word, it would be power.

Get in a word into the search box, and you exist with multiple panels that can inform you whatever you wish to know about that keyword.

Overall search volume, clicks, difficulty, the SERP functions, and even a volume-difficulty distribution. And while it may appear like a lot, all the info is well-organized and clearly presented.

Ahrefs offers terms in a parent-child topic format, supplying the terms with context, so you can easily find out more about the terms, such as intent, while identifying overlap and keeping everything simple to discover and comprehend.

These subjects appear when you look for an associated term, consisting of the term’s ranking on the SERP, SERP result type, first-page ranking problem scores, and a picture of the user-delivered SERP. You can remain broad or narrow everything down by city or language.

Ahrefs can get a bit expensive. Agencies may find it hard to scale if they choose a number of user or customer accounts, however it’s still one of the very best and most trusted keyword research tools on the marketplace.

What I really like about Ahrefs is that it’s thorough. It has among the largest databases of all the tools offered (19.2 billion keywords, 10 search engines, and 242 nations at the time of composing), and it’s routinely upgraded.

It makes global SEO methods a breeze and includes data for everything from Google and Bing to Buy YouTube Subscribers and Amazon.

Plus, they plainly describe their metrics and database. And that level of transparency indicates trust.

Other tools in the suite consist of:

  • Site Explorer.
  • Website auditing.
  • Rank tracking.
  • Content Explorer.

6. SERanking

Screenshot from SERanking, November 2022. Cost:$23.52-$239 monthly, depending on the ranking check and payment frequency. SERanking shines as a keyword research study tool within a well-rounded SEO toolkit

. SERanking helps you keep costs down while offering features that enable firms to fulfill clients’special requirements. One of the very first things you’ll notice when you visit is its intuitive interface. However this tool isn’t simply another pretty online tool. Its database is robust. SERanking’s U.S. database consists of 887 million keywords, 327 million U.S. domains, and 3 trillion indexed backlinks. And this does not include its extensive

European and Asian databases. The summary page provides a solid take a look at the data, that includes search volume, the CPC, and a difficulty score. SERanking likewise provides lists of associated and low-volume keywords if you need motivation or ideas, along with long-tail keyword tips with details about SERP features, competition levels, search volume, and other information you require to know to determine brand-new chances. Naturally, recognizing keywords is just the start of the secret. How do you turn keywords into conversions? SERanking supplies keyword tools that assist you address this question. You can discover who the competitors is in the organic outcomes and see who is purchasing search advertisements, along with information like approximated traffic levels and copies of the advertisements they’re utilizing. This allows you to see what’s working

, get insights into the users looking for those terms, and produce new ideas to attempt. SERanking deals agency features, such as white labeling, report builders, lead generator, and other functions

you’ll discover practical. However, among the features companies may find most practical in keyword research study is SERanking’s bulk keyword analysis, which lets you run countless keywords and download full reports for all the terms that matter.

Other tools in the SERanking Suite consist of: Keyword Rank Tracker. Keyword Grouper. Keyword Suggestions and Search Volume Checker. Index Status checker. Backlink Checker. Backlink monitoring. Competitive research tool. Website auditing tool. On-page SEO Checker. Page Changes Monitor. Social network analytics. Traffic analysis.

  • SERanking is more cost effective than some of the other tools out there, but it does come
  • at an expense.
  • It isn’t as robust as
  • some of its rivals
  • and doesn’t get as granular in the very same
  • method, but it still provides the features and data you require to produce an effective SEO strategy. And with its flexible rates, this tool
  • is well worth thinking about. 7. BrightEdge Data Cube Cost: Custom-made pricing model. If you’re trying to find an AI-powered digital marketing tool suite that includes a quality research study tool, BrightEdge may be the right choice for you. Unlike other tools that focus on providing you with information and methods to analyze that information, BrightEdge looks to
  • do much of the lengthy analysis for you. Amongst its search, content,

    social, regional, and mobile

    services, you’ll discover Information Cube– an

    AI-backed content and keyword tool that uses natural language processing to discover related subjects and keywords. You’ll also experience DataMind, an AI that assists you find search patterns, changes in customer behaviors, and essential competitor motions you need to understand about. The two together make it quick and easy to carry out keyword research study, develop out subjects,

    create content strategies, and enhance your SEO strategies. Once you enter a subject or broad keyword, the tool will supply you with relevant keywords, the search volume, competition levels, keyword value, it’s universal listing, and the number of words in the expression. Filter the results by a customized set of criteria to narrow the note down and get the needed details. Once you have a list, choose the ones you wish to keep and download them or use them with BrightEdge’s other tools to develop full strategies and get more insights

    . This might consist of competitor analysis, examining SERP functions, intent, or other tasks. For agencies that offer local SEO, BrightEdge likewise provides HyperLocal, which helps you find and track keywords and keyword efficiency at the regional level. When you’re done, provide the Chance Forecasting and tracking tools a shot to

    monitor your development and provide customers with the information they appreciate. Perhaps the nicest function for companies is its Storybuilder– a reporting tool that permits you to produce

    abundant client reports that offer customers with targeted overviews and the data they

    ‘re most thinking about. If this sounds like the ideal tool for you, the business provides demos, but there are a couple of things you must think about.

    First, it only updates as soon as each month. And while the company keeps its rates close to the chest, this digital marketing tool suite is a substantial financial investment

    . It might not be the best choice if keyword research is the only thing you require. Second of all, while the tools are extremely advanced and refined, there is a finding out curve to get going. You’ll likewise find that there are limitations on features like keyword tracking, and it can be time-consuming to set up, with some adjustments needing technical assistance. Lastly, BrightEdge’s

    keyword research study tool does not let you get too far into the weeds and does not consist of pay per click traffic. That aside, firms and bigger brands will find that it scales quickly, has a beautifully developed UI, and makes you look terrific to customers. The Best Agency SEO Keyword

    Research Study Tools This list only consists of 7 of the lots of tools available today to assist you get your keyword research study done to a skilled degree. However no matter the number of the tools we show you or which ones, it is necessary to understand that none are flawless. Each tool has its own distinct strengths and weak points, so choosing a platform is very much dependent on the types of clients that you usually deal with and

    individual choice. In truth, you’ll likely discover that you prefer to work in between a few tools to achieve whatever you ‘d like.

    Google Keyword Coordinator and

    are leading options when you desire a quick look at the information, or you want to export the information to work on in other places.

    You might even wish to use this data with the other tools mentioned in this chapter. Ahrefs, Moz, Semrush, and BrightEdge are

    even more robust and are much better fit to agency SEO tasks. While not totally free(although they provide free plans or a trial duration except BrightEdge ), they allow you to actually go into the search area, ultimately leading to greater traffic, more conversions, and more powerful SEO techniques. These advantages need more time and often included a

    knowing curve. Without a doubt, the most important keyword research tool you have access to is you. Keyword research study is more than just choosing the keywords with the greatest search volume or the expression with the most affordable Expense Per Click(CPC ).

    It’s your expertise, experience, knowledge, and insights that transform information into digital marketing you can be proud of. Featured Image: Paulo Bobita/SMM Panel