Meet Irina Novoselsky, SMM Panel’s new CEO

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Today we’re delighted to reveal Irina Novoselsky as Ceo and member of the board at SMM Panel. We asked her to share her ideas on why she’s joined the group:

When the war broke out in my birth nation of Ukraine in 2015, like everyone, I was glued to social platforms for real-time updates, taking in the stories and images of individuals affected. That minute in time underscored for me how important social has ended up being to how we live, work and understand the world.

As social has actually evolved into a consistent engine of online culture and connection over the previous 10 years, it has likewise become an indispensable method for businesses to not simply reach their consumers but to engage with their customers in two-way conversations where relationships are created. It’s about people, culture, connection, and storytelling. That’s the heart of social media and its power; it helps individuals and services link and assist each other, brings awareness where it’s needed, and motivates people to learn from each other, share stories and celebrate wins.

When the opportunity to speak to SMM Panel about the CEO function emerged, I was delighted. Social media management is a mainly untapped and growing $28 billion international market opportunity, and SMM Panel is vital in helping clients inform their stories and connect with others, all while offering significant insights to the very individuals it links. Modification in this industry is continuous, which is, in part, what drew me here. I flourish in change. This inflection point in SMM Panel’s journey is one I’ve seen prior to and provides me the opportunity to use my transformational experience to continue to unlock worth and development for consumers in this already growing business. What excites me the most is the prospect of dealing with the group at SMM Panel to provide what our clients require to drive their companies forward.

We have an extraordinary chance to assist hundreds of countless companies harness the power of social networks to make their organizations effective, and I’m thrilled to belong to the SMM Panel group. The group is an effective concept, and I have actually seen what the power of interacting can accomplish. It’s an extraordinary honor to join this culture that is steeped in addition, purpose, and a customer-first focus. Together we will write SMM Panel’s next chapter.

Read the main press release revealing Irina Novoselsky’s position as CEO of SMM Panel.

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