In a recent Google SEO office-hours Google answered the concern as to the length of time it takes to recover from an algorithmic penalty that emerged from content quality issues.
Google’s new office-hours format does not permit follow-up questions, resulting in answers that lacks nuance and are less handy than the old format where the Googler can ask clarifying questions.
For instance, we have no concept if the “algorithmic penalty” that is referenced in the question implies that the site completely disappeared from the search results page or if it just dropped a couple of positions.
There’s a distinction between the two situations.
This is the concern that was asked:
“… if a website gets algorithmically punished for thin material, how much of the site’s material do you need to update before the charge is lifted?”
There’s a lot of information that is missing from that question.
- Did Google send the publisher a message that their material was “algorithmically” punished?
- Is the person asking the question assuming they are punished and doesn’t really understand?
Here is the response:
“Well, it’s usually a great idea to clean up low quality material or spammy content that you may have produced in the past.
For algorithmic actions, it can take us numerous months to review your site once again to figure out that it’s no longer spammy.”
It Takes Months For Google to Assess Site Quality
Clearly it is necessary to fix as near all of the low quality content as possible. However after that’s done it might take a couple of months to recover into the search engine result.
John Mueller said something similar in November 2021 about the length of time it takes for a site that lost rankings to recover.
“I believe it’s a lot more difficult when it comes to things around quality in general where evaluating the general quality and relevance of a website is not very easy.
It takes a lot of time for us to understand how a site fits in with concerns to the rest of the Web.
… Which’s something that can easily take, I don’t understand, a number of months, a half a year, often even longer than a half a year, for us to recognize considerable modifications in the site’s overall quality.
Due to the fact that we essentially keep an eye out for … how does this site fit in with the context of the general web and that simply takes a lot of time.”
Similarly, at the 5:21 minute mark of this Google video, the Googler Aurora Morales describes what takes place to websites that breach Google’s standards, including the policy on thin content.
The Googler recommends:
“Sites that don’t meet the monetization and organic search standards might be gotten rid of from the Search index and have their ads disabled.”
Read more here: It Takes Months For Google To Evaluate Website Quality Across The Web
Listen to the Google SEO office-hours at the 24:24 minute mark here.