Posted by Marketers worldwide today started their weekly regular with a huge concern accessing Google Ads.
Word rapidly spread throughout Twitter and LinkedIn, with confirmation from others that this isn’t an intermittent issue.
Google Status Control Panel Validates Interruption
From the Google status dashboard, the blackout was confirmed this morning, January 23rd, at 8 am CST. You can follow the event in real-time here.
Image credit: Google Ads, January 2023 Since
noon CST, the concern has still not been resolved. Google Ads Liason Ginny Marvin also required to Twitter to validate the issue: We’re investigating reports of a problem with Google Advertisements. We will supply more info soon. The impacted users are unable to gain access to Google Ads. Please see the control panel for updates: https://t.co/0AqTKCl6Ts
— AdsLiaison (@adsliaison) January 23, 2023
Marketers took to LinkedIn and Twitter to voice their issues.
Why This Matters Advertisers can not handle or enhance their
accounts without
appropriate access to Google Advertisements. Even more, Google Ads are still serving to users, however marketers can’t see or respond to real-time efficiency. When marketing dollars are at stake, this is a big issue for companies of any size. If you’re used to weekly reporting, that’s another job you won’t be able to do until the
Google Advertisements problem is resolved. This outage is bothersome for Google after their layoff statement of 12,000 employees on Friday.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2023/01/linkedin-response-google-ads-down-63cecdfcb8464-sej.png" alt="Marketers respond to Google Ads failure on LinkedIn."/ > While this interruption is most likely an untimely coincidence to Google Advertisements, marketers were quick to put it together.
Summary
Google Ads is still down for many users as of Monday afternoon. After the Friday announcement of 12,000 Googlers, concerns have actually emerged if these layoffs have impacted the innovation and staffing that manages these platforms.
This is a developing story and will update as Google offers more info.
Featured Image: Stmool/SMM Panel