Elon Musk announced today that Twitter will now display view counts on tweets, giving users more insight into the reach of other users’ material.
Twitter’s tweet view count, otherwise known as impressions, was previously only available to the account that published the tweet.
The exception, as Musk notes, are videos, which have actually traditionally shown a view count.
Twitter is rolling out View Count, so you can see the number of times a tweet has been seen! This is typical for video.
Shows how far more alive Twitter is than it may seem, as over 90% of Twitter users check out, but don’t tweet, respond or like, as those are public actions.
— Elon Musk (@elonmusk) December 22, 2022
A tweet’s view count will be shown under the primary material and will upgrade in real time as the tweet is seen.
The decision to make tweet impressions public appears to be motivated by the idea that it will make Twitter look more active.
Tweet view counts will give outdoors observers a much better understanding of the possible reach and effect content can have on Twitter. In Musk’s view, this might motivate more individuals to sign up with and get involved on Twitter.
For brand names and businesses, view counts will be a valuable way to measure the reach and engagement of sponsored content on the platform.
Understanding how many impressions other individuals’ tweets get can also assist companies recognize real influencers in their specific niche, as engagement numbers do not inform the whole story.
As others have already mentioned, public view counts can potentially expose accounts that artificially inflate their engagement and fan numbers.
If a celeb or “reporter” has 2 million fans and hardly gets any views on their tweets due to the fact that they bought 1.9 million phony fans in order to appear to be A-List …
This will expose lots of fake followers purchased by so called media stars and celebrities. https://t.co/XdMuapiPrH
— Wall Street Silver (@WallStreetSilv) December 22, 2022
In time we’ll come to know who truly has an audience on Twitter and who has a big portion of inactive followers.
Featured Image: Phil Pasquini/SMM Panel